Flexibility That Works for You

No Credit Check | No Minimum Balance | No Hidden Fees

Bought a card at a store?

Did you receive your personalized card in the mail? Log in to activate your card.

Received a card in the mail?

Activate Your Personalized Card to Unlock All The Benefits Of Your Account

Serve helps you go further, giving you options to choose the benefits that are most important to you.

Compare Serve key features and fees.

Compare Serve key features and fees.
1% Cash Back
Reloadable Visa Debit Card & Bank Account
Free Reloads
Reloadable Visa Debit Card & Bank Account
Pay As You Go
Prepaid Debit Card
Card Purchase Price
$0 Online
up to $2.00 in retail stores
$0 Online
up to $2.00 in retail stores
$0 Online
up to $1.50 in retail stores
Monthly Fee
$9.95
$9.95
$0
Cash Reloads
Up to
$3.95
$0
at thousands of participating retailers2
Up to
$3.95
Transaction Fee
$0
$0
$1.00
ATM Withdrawals
$0
at MoneyPass® ATMs3
$0
at MoneyPass® ATMs
$2.25

See all Fees and Fee Schedules here.

Bought a card at a store?

Did you receive your personalized card in the mail? Log in to activate your card.

Perks that come with every Serve account:

  • Free early direct deposit4

  • Broad ATM network

  • Cash a check using Mobile Check Capture by Ingo® Money5

  • Subaccounts to track family spending

  • Account alerts & management tools

  • Online bill pay

  • Transfer money to other Serve accountholders

  • Goals

Built-in security to keep you at ease.

  • FDIC insurance

    Your funds are FDIC insured once we receive them in your account.6

  • Visa's Zero Liability7

    means you won't be held responsible for unauthorized charges on your card.

  • Safe & secure

    Quickly & easily freeze your card if it gets lost or stolen to protect against fraudulent charges.

Manage your money on the go with the Serve mobile App.8

  • Download the Serve mobile App

    Keep track of your money and spending with our easy to use app.

  • Transfer money with ease

    Move money between your Serve accounts or send money to another Serve accountholder. 

  • Set up text alerts

    Know where your account stands when you set up text notifications like Low Balance Alerts.8

Need a Serve card now?

Get your card today at a participating retailer near you.

Like what you see?

Bought a card at a store?

Did you receive your personalized card in the mail? Log in to activate your card.

Prefer an American Express card or already a Serve® American Express® Prepaid Debit Account cardholder?