How Can We Help You?

Getting Started

How can I get a Serve card/account?

There are two ways you can get a Serve card/account:

1. Buy a temporary card at one of the below retailers and then register the card at serve.com/go to access the full benefits and features of the account.

  • 7-Eleven*

  • Albertson's*

  • CVS

  • Dollar General

  • Dollar Tree

  • Family Dollar

  • Food Lion*

  • Giant*

  • Hannaford*

  • Sheetz

  • Speedway

  • Stop & Shop*

  • Walgreens/Duane Reade

*Select locations

2. Register for free online at serve.com. Other fees may apply to your account once you register – see fees for your account in the appropriate agreement listed at serve.com/legal. 

How much does it cost to get a Serve card?

There is no cost for signing up for any account online. If you purchase a card in a store, the prices are as follows:

  • Serve® Cash Back & Serve® Free Reloads – Reloadable Visa® Debit Card & Bank Account – $2.00 purchase price

  • Serve® Pay As You Go Visa® Prepaid Card – $1.50 purchase price

When purchased in store, you must also load at least $20 onto the card. Additional fees apply – see fees for your account in the applicable Agreement listed at serve.com/legal. 

If you purchased a Serve® American Express® Reloadable Prepaid Card in a retail location, you can register it here until October 23, 2024. 

How do I activate my Serve card?

1. Log into your account at serve.com/activate

  • Locate the card activation notification and click the ACTIVATE button
    (NOTE: You may have to click the arrow > to scroll past the first notification to get the card activation notification)

2. Or call 1-833-729-9646 and follow the prompts.

What can I do with a virtual temporary card?

When you register directly for a Serve account online (without first purchasing a temporary Serve card at a participating retailer), we’ve made it easy to start using your Serve account right away! Upon successful registration and email verification, a virtual temporary card will be made available for online purchases while you wait for your personalized Serve card to arrive in the mail. Once you add money to your Serve account, log in to your account at serve.com to access your virtual temporary card number, CVV code, and expiration date to use for online purchases.​

Once you activate your personalized card, your virtual temporary card will be deactivated and you will be able to access the money in your Serve account with your new personalized card. Do not use your temporary virtual card number for recurring payments such as memberships or subscriptions as it will be deactivated once you activate your personalized Serve card.​

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What can I do on the mobile app?

The Serve mobile app allows you to manage your account from wherever you are.1 In addition to viewing your balance, you can also:

  • Cash a check using Mobile Check Capture by Ingo® Money2

  • Find retail locations where you can add cash and generate a barcode for a cash reload3

  • Get your Account and Routing Numbers to set up direct deposit

  • Transfer money to other Serve cardholders

  • View monthly statements, recent transactions, and goal balances

  • Set up and/or manage subaccounts

You can download the mobile app from the App Store here and from Google Play here.

Can I receive balance alerts on my account?

Yes, you can receive text message and/or email alerts to stay informed about your Serve account activity, including:

  • Low balance alerts

  • Money added

  • Available balance

To set up alerts:

1. Log in to your Serve account and go to My Profile.

2. Select Notification Settings, located under the Settings section.

3. Under the Text1 and/or Email column, check the box next to each type of alert you wish to set up. If you want to opt out of a text or email alert you are currently receiving, uncheck the appropriate box.

  • For balance alerts, enter the amount at which you’d like to get a notification if the balance drops below. For example, you would enter $10.00 if you’d like to receive an alert whenever the balance drops below $10.00. Please note that this is a required field and must be filled out in order to set up your alerts properly.

4. Select Save Changes and your text and email alert settings will be updated.