Serve Pay As You Go

This account gives you the freedom to spend when and where you want, on your own terms. With no hidden or monthly charges, you only pay a small fee when you make a purchase.1 Know what you pay, and pay as you go.

Bought a card at a store?

Did you receive your personalized card in the mail? Log in to activate your card.

Serve makes it easy for you to manage your money.

  • You’re in the Clear

    Visa®  Zero Liability2 guarantees you won’t be held responsible for unauthorized charges on your Serve card.

    Learn more about Zero Liability


Transferring money is fast and simple with the Serve Mobile App.

Use the Serve Mobile App to quickly send or receive money from other Serve Cardholders with just a few clicks.4 You can also send money to anyone from anywhere with Serve Money Transfer Powered by Ria® and the money will be ready for pickup at Walmart in minutes.5


Like what you see?

Bought a card at a store?

Did you receive your personalized card in the mail? Log in to activate your card.